Category

Office Marketing and Advice

Designing a Fun Dental Waiting Room for Young Patients

By | Office Marketing and Advice

Think back to your childhood memories of going to the dentist. You were probably a bit scared the first time that you went to the dental office for a checkup. Why was that? Maybe, you had to wait for a long time in the waiting room with nothing to do. Playing a game or watching the television might have made going to the dentist a happier experience. Our goal is to have your dental practice be a fun and welcoming…

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How to Get Inactive Patients to Schedule an Appointment.

By | Office Marketing and Advice, Patient Communication, Scheduling Tips

Moving a patient from active to inactive status is a somber moment. For some reason, one of your patients has not returned calls, followed up with his or her care or been in for a wellness check. However, the battle of retaining that person as a patient is not over. You can leverage today’s medical trends and the appropriate tools, such as making patient registration forms available 24/7, to get them to schedule a new appointment. If your patients have…

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The New Generation Versus Traditional Medical Advertising

By | Medical Advancements, Office Marketing and Advice, Patient Communication

The new generation is unlike any previous generation when it comes to medical advertising. Today’s youth have access to more information, more options and more people than you can imagine. Simple decisions about purchasing clothing or foods have grown more complex as the new generation embraces the digital age, reflecting one of the medical trends identified in another blog post. Your online presence and ability to offer online patient registration forms will come under the scrutiny of an eco-conscious, more-aware…

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Your Practice Is Your Business: You Need to Treat it Like One!

By | Office Marketing and Advice, Reducing Office Stress

You might be inclined to feel your dental practice will succeed on its own, but the world of dentistry is changing. As explained in a recent report by the American Dental Association, those born after 1965 will have reduced needs for restorative dental care and a lower incidence of dental disease. In fact, the need for restorative dental care is only expected to continually decline in the future. Most importantly, those in this age group are looking for the most cost-effective…

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Dental Marketing Strategies

By | Office Marketing and Advice

Take a moment to think about how often you see patients come into your practice with their smartphone practically attached to their hands. The internet is literally everywhere, and the days of print marketing have passed. The modern patient needs to know more about your practice than ever before, and if you have not implemented significant online strategies for marketing, your competitors will take your clients. As a result, you need to understand five fundamentals of dental marketing strategies in the…

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How Running an Office Is Like Running a Sports Team

By | Office Marketing and Advice, Reducing Office Stress

Think about how the day starts in your practice. You start with seeing your co-workers, working together to get your patients seen as quickly as possible, and finalizing your plans for the next day. In a sense, the doctor’s office carries many of the same characteristics of a sports team, and like a sports team, you need to stay on the same page through meetings, which may include discussions on how to increase use of online patient forms or electronic…

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